Same industry.
Different context.

United States

State-specific research for each product and audience.

We establish the intended state or audience before researching availability, eligibility and terminology. Casino, sportsbook, sweepstakes and prediction market content each need their own treatment.

Canada

A provincial audience deserves more than a country-name swap.

We shape research and wording around the intended province, product and publisher brief. Ontario briefs receive a separate research scope.

Ontario

A distinct market within our Canadian coverage.

Ontario-focused briefs get their own research scope, terminology and promotional considerations. We check the intended audience rather than assuming a general Canadian article will fit.

United Kingdom

Offer terms, local language and reader-first explanations.

We review product descriptions, offers and responsible gambling information in the context of the UK brief, with material conditions given appropriate prominence.

Australia

Product-specific research for an Australian audience.

We establish the product and intended readership before drafting. Local terminology, access restrictions and advertising considerations inform the agreed scope.

New Zealand

Its own audience, with its own context.

New Zealand is researched separately from Australia. We check relevant sources and terminology for the product and publication, rather than treating both countries as interchangeable.